Brand Strategy / Positioning / Differentiation
Healthcare Tech That Feels Good
Client: Natural Partners (Now Fullscript)
What I Did:
Natural Partners had a strong heart but weak direction—a 20-year-old supplement distributor, filled with good intentions, but lacked focus. The healthcare industry and the company had evolved from analog to online, but the brand hadn’t kept up.
The Mess:
They were stuck in a hippie haze — too many stakeholders with competing opinions, and a convoluted “world wellness” vibe that lost everyone but the founders.
My Fix:
Listened a lot, cut to the chase, and aligned the chaos into a sharp, provider-first identity. Messaging that’s warm, legit, and lands—trust and efficiency over flower power.
The Win:
Carved a clear lane in the functional medicine jungle.
Providers & their patients bought in — credible partner, in their language.
Set the stage for wellness that works.
Check out the details below or view the deck
