Creative Strategy / Creative Direction / Campaigns

Pizza For The People

Client: Mod Pizza

MOD Pizza is more than just pizza—it’s a movement. But standing out in a crowded market meant unifying the brand with authenticity while preserving the unique vibe of each location.

The Mess: Rather than a rally cry for individuality, messaging sounded preachy and missed the mark on why people should care - its great pizza super fast. Each location had its own flavor, but the overall brand voice needed cohesion to stand out in a sea of sameness.

The Fix: We created a flexible creative structure that reinforced the overarching brand while allowing for local flavor, seasonal relevance, and trending topics that would set them apart. Bold, rebellious campaigns celebrated MOD’s values — pizza + people = more than just pizza.

The Win:
MOD was more than a pizza chain — it became a tribe:

• Attention-grabbing creative that stood out from cookie-cutter competitors.

• A unified brand voice that embraced individuality and authenticity.

• Customers didn’t just eat pizza — they joined the MOD movement.