Brand Strategy / Campaign / Awareness

Purpose That Paid Off

Client: Grand Canyon University

Took a dying Christian school and gave it life — “Find Your Purpose” turned faith into a movement.

The Mess: GCU was invisible — no one knew who they were, or even where. They were lost against the big systems like ASU and Univ of Phoenix.

The Fix: Create a bold platform — faith-fueled messaging, purple-soaked branding. Made purpose loud, not preachy — digital, social, TV, radio, OOH, all in media blitz.

The Win:

• Enrollment exploded — 2,000 to 125,000 and still growing.

• Awareness doubled — 11% to 23% unaided, 60% aided.

• $2B valuation — saved and soaring.