Brand Strategy / Positioning / Messaging
It’s Bigger Than Just Pizza
Client: MOD Pizza
MOD Pizza wasn’t just about pizza — it was a people powered revolution. With strong values and a rebellious streak, they pioneered fast-casual pizza with custom pies in 8 minutes. But their magic was getting lost in noise. The ask? Sharpen the brand, simplify the story, and turn their “everyone’s welcome” ethos into a movement.
The Mess: Trying too hard messaging overshadowed the product. Speed and value weren’t cutting through perception barriers, and awareness gaps left new markets in the dark.
The Fix: Streamline the story. Distilled the essence into bold, people-first messaging that celebrated inclusivity, speed, and craveability. From positioning to personality, we made MOD’s voice real, rebellious, and relatable — no fluff, just damn good pizza.
The Win: MOD reclaimed its top spot in fast-casual dining:
Awareness boosted in new markets.
Messaging aligned across stores.
A movement of "MODness" fueled by acceptance and opportunity.
